About Us


Ellen Jei is a family owned business representing the initials “L and J”. Lisett and J’rae are a mother-daughter duo from New York City. Lisett is a NYC educator, servicing her community for over 20 years. She has also worked in retail for 30+ years. Lisett opened her first brick and mortar boutique in Manhattan in 2014. With the help of her daughter J’rae, a full time college student and Forensic Psychology major with 7 years of retail experience, the pair have  returned to their love for fashion. The duo is  dedicated to their clients and providing them exceptional customer service. In the world of internet service, they pride themselves in providing timely, attentive, upbeat service to their clients and making sure their needs are met in a manner that reflects positively on their company. They appreciate you and look forward to doing business with you!